{
  "report_id": "webinar-report-2026-09-18",
  "generated_at_sast": "2026-09-19T13:09:45+02:00",
  "timezone": "Africa/Johannesburg (SAST, UTC+2)",
  "webinar": {
    "title": "Mygentic Webinar / Launch Party: The Future of Brain Building (ENCORE)",
    "date": "2026-09-18",
    "scheduled_sast": "20:00\u201321:30",
    "calendar_encore_sast": "19:45\u201323:40",
    "hosts": [
      "Kane Minkus",
      "Wesley Longueira"
    ],
    "littlebird_meeting_id": "53072f13-329e-4c9c-a665-7789dc61c5db",
    "zoom_webinar_id": "933 1312 4923"
  },
  "funnel": {
    "registrants": {
      "value": 826,
      "status": "LIVE",
      "source": "WhatsApp MyGentic Founders & Advisors \u2014 Kane Minkus Fri 18 Sep 2026 20:33 SAST: 'We have 826 registered for this'",
      "looked_also": [
        "Littlebird calendar attendees only list hosts \u2014 not Zoom registrant count",
        "Fathom: no public webinar recording in Wesley's Sep 18 list",
        "Earlier founders sync ~456 was pre-final (not used)"
      ]
    },
    "attended_peak": {
      "value": 409,
      "status": "LIVE",
      "earlier_reading": 391,
      "source": "Kane WhatsApp 20:33 '391 seems like a peak'; 20:43 'New peak is 409 :)'",
      "show_rate_pct": 49.5,
      "note": "Peak concurrent attendees (not unique). 409/826 = 49.5%."
    },
    "saw_offer": {
      "value": null,
      "status": "UNKNOWN",
      "pricing_revealed_sast": "2026-09-18T21:32:05+02:00",
      "pricing_reveal_note": "Kane WTP ask then Genius $47/$40 annual + Authority $17/$15 annual; team dropped purchase link.",
      "where_looked": [
        "Littlebird transcript timestamps",
        "Zoom Q&A screenshots (no stay count)",
        "No Zoom participant export in workspace / prior Drive WTP search"
      ]
    },
    "bought": {
      "value": 56,
      "status": "LIVE",
      "conversion_vs_regs_pct": 6.78,
      "conversion_vs_peak_pct": 13.69,
      "caveat": "COULD_NOT_ISOLATE_WEBINAR_ONLY \u2014 all new get-brain subs Fri 18 17:00\u2013Sat 19 09:00 SAST; peak create hour 21:00 SAST.",
      "source": "/workspace/rev-webinar-sales-2026-09-18.json"
    }
  },
  "revenue": {
    "status": "LIVE",
    "account": "MyGentic, LLC acct_1TaEeQ1tGq3DyLsr",
    "window_sast": {
      "start": "2026-09-18T17:00:00+02:00",
      "end": "2026-09-19T09:00:00+02:00"
    },
    "tiers": [
      {
        "tier": "Authority Monthly $17",
        "count": 22,
        "gross_usd": 374.0,
        "collected_usd": 340.0,
        "list_mrr_usd": 374.0,
        "note": "2\u00d7 $0 via coupon irmcp_personal_3mo_free"
      },
      {
        "tier": "Genius Monthly $47",
        "count": 12,
        "gross_usd": 564.0,
        "collected_usd": 564.0,
        "list_mrr_usd": 564.0
      },
      {
        "tier": "Authority Annual $180",
        "count": 12,
        "gross_usd": 2160.0,
        "collected_usd": 2160.0,
        "list_mrr_usd": 180.0
      },
      {
        "tier": "Genius Annual $480",
        "count": 10,
        "gross_usd": 4800.0,
        "collected_usd": 4800.0,
        "list_mrr_usd": 400.0
      }
    ],
    "totals": {
      "new_subscriptions": 56,
      "gross_usd": 7898.0,
      "collected_usd": 7864.0,
      "cohort_list_mrr_usd": 1518.0,
      "annual_share_of_count_pct": 39.29,
      "annual_share_of_collected_cash_pct": 88.5,
      "failed_charges": 11,
      "peak_hour_sast": "2026-09-18 21:00",
      "peak_hour_new_subs": 34
    },
    "mrr_formula": "Auth mo $374 + Genius mo $564 + Auth ann $180 + Genius ann $400 = $1,518 list MRR",
    "sources": [
      "rev-webinar-sales-2026-09-18.json",
      "rev-mrr-gap-scenarios-2026-09-19.json"
    ]
  },
  "wtp_poll": {
    "status": "UNKNOWN",
    "note": "Open chat ask happened; tallies not captured.",
    "source": "/workspace/rev-webinar-wtp-responses.json"
  },
  "questions": [
    {
      "asker": "Jennifer Raiffie",
      "paraphrase": "Token-based or flat monthly fee? Is usage capped?",
      "exact_quote": "is this a token-based business model or is there a flat monthly fee?",
      "answer_summary": "Tiers scale by usage/tokens; pick the tier matching the return you want.",
      "source": "Zoom Q&A 21:31 SAST"
    },
    {
      "asker": "Jose Pinto",
      "paraphrase": "Build/manage client brains under my company vs each client account? Branding? Scale 10\u21921000?",
      "exact_quote": "Can I build and manage brains for my clients under my company, or does every client need their own account?",
      "answer_summary": "Same model at scale; orchestrators between brains; marketplace/white-label future.",
      "source": "Zoom Q&A 21:38\u201321:40"
    },
    {
      "asker": "Angela McCoy",
      "paraphrase": "Multiple inboxes + HIPAA files \u2014 encryption / HIPAA?",
      "exact_quote": null,
      "answer_summary": "High-level privacy (no training on user data, gates); no formal HIPAA cert in transcript.",
      "source": "Q&A list 21:41"
    },
    {
      "asker": "Eric Thomas / Michael Weeman",
      "paraphrase": "Is IR / Rockstar Brain included in Authority or Genius?",
      "exact_quote": null,
      "answer_summary": "No \u2014 separate product; Circle notes for Rockstar subscriber perks.",
      "source": "Q&A ~21:38\u201321:41"
    },
    {
      "asker": "Geraldine Golveo",
      "paraphrase": "When others use my brain via MCP, whose tokens are charged?",
      "exact_quote": null,
      "answer_summary": "Marketplace intended for customer-funded usage; current MCP sharing limited.",
      "source": "Q&A 21:43"
    },
    {
      "asker": "Christina / anonymous",
      "paraphrase": "Where does data live; lose files on cancel?",
      "exact_quote": null,
      "answer_summary": "Wes: export everything; data remains yours; delete/export on cancel.",
      "source": "Transcript + summary"
    },
    {
      "asker": "Liana",
      "paraphrase": "Buy Authority $15 annual now, upgrade to Genius promo $40 later?",
      "exact_quote": "could we purchase the authority plan for 15 today and later upgrade to genius plan at promotional price of $40",
      "answer_summary": "Get promo while available; current range ~next two weeks (Wes).",
      "source": "Transcript ~22:57"
    },
    {
      "asker": "Israel",
      "paraphrase": "Replace Littlebird? Other languages?",
      "exact_quote": null,
      "answer_summary": "Partial yes for context; UI English; brains can be multilingual.",
      "source": "Transcript ~22:52"
    },
    {
      "asker": "Alan",
      "paraphrase": "Partner use my brain or need their own?",
      "exact_quote": "can my partner use my brain, or should my partner have their own brain?",
      "answer_summary": "Both \u2014 share MCP; partner should also build their own.",
      "source": "Transcript ~22:36"
    },
    {
      "asker": "Eric (affiliate)",
      "paraphrase": "Monetize bringing clients to MyGentic?",
      "exact_quote": "What are my avenues to monetize bringing clients to Mygentic?",
      "answer_summary": "Affiliate coming (not live); MCP share / marketplace for brains.",
      "source": "Transcript ~22:36"
    },
    {
      "asker": "Cesar",
      "paraphrase": "Replace Claude Projects?",
      "exact_quote": "Does this replace claud projects, for example?",
      "answer_summary": "No \u2014 push context into MyGentic so it travels.",
      "source": "Transcript ~21:49"
    },
    {
      "asker": "Jason",
      "paraphrase": "Website chatbot / voice agent integration?",
      "exact_quote": null,
      "answer_summary": "Yes via MCP (Wes).",
      "source": "Transcript ~22:24"
    },
    {
      "asker": "Sharon",
      "paraphrase": "Do I need a brain to build a brain?",
      "exact_quote": "Do I need a brain to build a brain?",
      "answer_summary": "You already have one \u2014 product captures it.",
      "source": "Transcript early"
    },
    {
      "asker": "Kimberly",
      "paraphrase": "Brain Builder course dates?",
      "exact_quote": null,
      "answer_summary": "Onboarding + Thursdays 8AM PT; dates in Circle after enroll.",
      "source": "Transcript ~22:23"
    },
    {
      "asker": "Jen",
      "paraphrase": "Clarify what we're offering.",
      "exact_quote": "I'm not totally clear about what we're offering.",
      "answer_summary": "Authority $17 or Genius $47 platform access + tokens + Brain Builder.",
      "source": "Transcript ~21:51"
    }
  ],
  "faqs": [
    {
      "q": "Launch prices?",
      "a": "Authority $17/mo or $15/mo annual ($180). Genius $47/mo or $40/mo annual ($480). 30-day money-back. $97 website-only not pushed live.",
      "source": "Transcript 21:32 + Nimbalyst one-pager"
    },
    {
      "q": "What's included?",
      "a": "Context layer, Brain Builder (all paid), weekly community, 4-week live Brain Builder for launch buyers; tiers mainly differ by tokens/brains.",
      "source": "One-pager + transcript"
    },
    {
      "q": "IR Brain included?",
      "a": "No. Separate product.",
      "source": "Q&A"
    },
    {
      "q": "Data ownership?",
      "a": "Yours. Export/delete on cancel. Stated: no training on your data.",
      "source": "Wes"
    },
    {
      "q": "Live training when?",
      "a": "Onboarding + Brain Builder Thu 8AM PT; Circle dates post-enroll.",
      "source": "Kane"
    },
    {
      "q": "Affiliate for consultants?",
      "a": "Not live at launch; coming next.",
      "source": "Kane ~22:36"
    }
  ],
  "improvements": [
    {
      "title": "Instrument Zoom stay-rate at offer",
      "detail": "Saw-offer UNKNOWN \u2014 no participant timeline at ~21:32 pricing reveal. Export Zoom analytics next time.",
      "priority": "high"
    },
    {
      "title": "Open offer earlier (or soft CTA)",
      "detail": "Nick WhatsApp 20:55: people asking early for price/what's included \u2014 wondered if 1hr wait too long. Kane allowed DMs before public drop.",
      "priority": "high"
    },
    {
      "title": "Capture WTP chat tallies",
      "detail": "Open WTP ask before price; chat dollars not in transcript. Save Zoom chat CSV at close.",
      "priority": "high"
    },
    {
      "title": "Stripe webinar UTM / metadata",
      "detail": "Could not isolate webinar-only buys. Tag checkoutOrigin or UTM before next launch.",
      "priority": "high"
    },
    {
      "title": "Clarify IR Brain vs MyGentic before cart",
      "detail": "Repeated inclusion questions \u2014 FAQ slide + mod scripts.",
      "priority": "medium"
    },
    {
      "title": "HIPAA / enterprise one-pager for mods",
      "detail": "Angela + anonymous asked encryption/governance; only high-level answers live.",
      "priority": "medium"
    },
    {
      "title": "Failed-card recovery same night",
      "detail": "11 failed charges (funds/declined/unsupported). Soft-decline follow-up email.",
      "priority": "medium"
    }
  ],
  "sources_checked": [
    {
      "name": "user-Littlebird",
      "result": "Meeting 53072f13\u2026; transcript; WhatsApp 826/391\u2192409; Zoom Q&A"
    },
    {
      "name": "user-Fathom",
      "result": "No Sep 18 public Mygentic Webinar in list"
    },
    {
      "name": "Stripe JSON",
      "result": "56 subs / $7864 collected / $1518 cohort list MRR"
    },
    {
      "name": "Circle/Drive/Gmail",
      "result": "Skipped for regs (Kane LIVE); prior WTP pass no poll CSV"
    },
    {
      "name": "user-ir-keap campaigns",
      "result": "13706 Mygentic Sales Webclass (19420 completed); 13446 IR Brain MCP Webclass (227822); opens/clicks UNKNOWN via API"
    },
    {
      "name": "user-ir-keap orders",
      "result": "872 MCP Brain order rows / $69,674 totals Jul 19\u2013Sep 19 SAST (may include renewals)"
    },
    {
      "name": "funnel.png",
      "result": "826\u2192409\u219256; saw-offer omitted (UNKNOWN)"
    }
  ],
  "deploy": {
    "attempted": true,
    "updated_at_sast": "2026-09-19T13:09:45+02:00",
    "pages_project": "mygentic-webinar-2026-09-18",
    "wrangler_pages_deploy": {
      "authenticated": false,
      "cloudflare_api_token_present": false,
      "error": "In a non-interactive environment, it's necessary to set a CLOUDFLARE_API_TOKEN environment variable",
      "expected_pages_url": "https://mygentic-webinar-2026-09-18.pages.dev",
      "blocker": "Set CLOUDFLARE_API_TOKEN (Pages Edit) then: npx wrangler@4 pages deploy /workspace/webinar-report-2026-09-18 --project-name mygentic-webinar-2026-09-18"
    },
    "interim_live": {
      "url": "https://posted-former-almost-opened.trycloudflare.com/",
      "type": "cloudflared quick tunnel (temporary)",
      "note": "Serves /workspace/webinar-report-2026-09-18 while agent box is up \u2014 not permanent Pages URL"
    },
    "google_drive_backup": {
      "folder": "https://drive.google.com/drive/folders/1uSpdVEUiu9lzdb6DGxTro9KBTSx6nK2s",
      "standalone_html": "https://drive.google.com/file/d/1P0CFdG8AAe2Ijyf-25dH8OXPvCduqXUl/view?usp=drivesdk",
      "index_html": "https://drive.google.com/file/d/1N1P2fa9KePSt3ANUyR55FempKJrZATcw/view?usp=drivesdk",
      "funnel_png": "https://drive.google.com/file/d/1bjIcxzfwUyzagHpeaSBeREdDn-jBRP3_/view?usp=drivesdk"
    },
    "public_url": "https://posted-former-almost-opened.trycloudflare.com/"
  },
  "updated_at_sast": "2026-09-19T13:07:09+02:00",
  "email_invite_campaigns": {
    "status": "PARTIAL_LIVE",
    "source": "user-ir-keap keap_list_campaigns + keap_api_request GET /v1/campaigns/{id}",
    "metrics_note": "Keap REST API does not expose broadcast-level opens/clicks/bounces/unsubs (confirmed Keap Integration Q&A). Reporting completed_contact_count + published dates as LIVE; opens/clicks/bounces/unsubs = UNKNOWN.",
    "campaigns": [
      {
        "id": 13706,
        "name": "Mygentic Sales Webclass Marketing Campaigns",
        "relevance": "Primary MyGentic webinar / Launch Party invite campaign (created Aug 2026, published Sep 15 ahead of Sep 18 webinar)",
        "date_created": "2026-08-24T07:41:32.000+0000",
        "published_date": "2026-09-15T00:37:13.000+0000",
        "published_status": true,
        "active_contact_count": 0,
        "completed_contact_count": 19420,
        "sent_count": {
          "value": null,
          "status": "UNKNOWN",
          "proxy_note": "API has no sent count; completed_contact_count=19420 is contacts who finished campaign sequences (not equivalent to emails sent)"
        },
        "opens": {
          "value": null,
          "status": "UNKNOWN"
        },
        "clicks": {
          "value": null,
          "status": "UNKNOWN"
        },
        "bounces": {
          "value": null,
          "status": "UNKNOWN"
        },
        "unsubs": {
          "value": null,
          "status": "UNKNOWN"
        }
      },
      {
        "id": 13446,
        "name": "Industry Rock Star Brain MCP Webclass",
        "relevance": "IR MCP Brain webclass invite/retention (precedent funnel; Littlebird refs funnel 13446 for Agentic Brain launch emails)",
        "date_created": "2026-06-24T10:17:38.000+0000",
        "published_date": "2026-08-15T14:53:46.000+0000",
        "published_status": true,
        "active_contact_count": 0,
        "completed_contact_count": 227822,
        "sent_count": {
          "value": null,
          "status": "UNKNOWN",
          "proxy_note": "completed_contact_count=227822"
        },
        "opens": {
          "value": null,
          "status": "UNKNOWN"
        },
        "clicks": {
          "value": null,
          "status": "UNKNOWN"
        },
        "bounces": {
          "value": null,
          "status": "UNKNOWN"
        },
        "unsubs": {
          "value": null,
          "status": "UNKNOWN"
        }
      },
      {
        "id": 13462,
        "name": "IR MCP BRAIN TOKEN AUTOMATION",
        "relevance": "Post-purchase / token automation for MCP Brain (not invite email; included for completeness)",
        "date_created": "2026-06-26T09:52:52.000+0000",
        "published_date": "2026-08-24T07:07:00.000+0000",
        "published_status": true,
        "active_contact_count": 0,
        "completed_contact_count": 662,
        "sent_count": {
          "value": null,
          "status": "UNKNOWN"
        },
        "opens": {
          "value": null,
          "status": "UNKNOWN"
        },
        "clicks": {
          "value": null,
          "status": "UNKNOWN"
        },
        "bounces": {
          "value": null,
          "status": "UNKNOWN"
        },
        "unsubs": {
          "value": null,
          "status": "UNKNOWN"
        }
      }
    ],
    "littlebird_slack_refs": {
      "slack": "No public/private Slack hits for Keap webinar invite campaign names",
      "littlebird": "Refs to Keap funnel 13446 Agentic Brain / IR Brain MCP Webclass email build (Jun 2026); campaign 13706 found via live Keap list"
    }
  },
  "brain_sales_2mo_keap": {
    "status": "LIVE",
    "source": "user-ir-keap keap_list_orders paginated (see /workspace/rev-keap-brain-sales-2mo.json)",
    "window_sast": {
      "start": "2026-07-19T00:00:00+02:00",
      "end": "2026-09-19T23:59:59+02:00",
      "label": "2026-07-19 through 2026-09-19 SAST (~last 2 months)"
    },
    "account": "Industry Rockstar LLC (Keap)",
    "caveat": "Keap order rows may include renewals/recurring billings \u2014 not de-duped to first purchase only. Excludes Test Product webhook rows.",
    "totals": {
      "mcp_brain_order_rows": 872,
      "order_total_usd": 69674.0
    },
    "by_month": {
      "2026-07": 176,
      "2026-08": 419,
      "2026-09": 277
    },
    "by_product": [
      {
        "product": "Industry Rockstar MCP Brain \u2014 $47/mo",
        "count": 733,
        "list_price_usd": 47
      },
      {
        "product": "Industry Rockstar MCP Brain \u2014 $497 annual",
        "count": 101,
        "list_price_usd": 497
      },
      {
        "product": "Industry Rockstar MCP Brain \u2014 $97/mo",
        "count": 37,
        "list_price_usd": 97
      },
      {
        "product": "Industry Rockstar MCP Brain (generic)",
        "count": 1,
        "list_price_usd": null
      }
    ]
  },
  "funnel_image": {
    "path": "funnel.png",
    "stages": [
      {
        "label": "Registered",
        "value": 826,
        "status": "LIVE",
        "pct_of_registered": 100.0
      },
      {
        "label": "Peak attended",
        "value": 409,
        "status": "LIVE",
        "pct_of_prior": 49.5,
        "pct_of_registered": 49.5
      },
      {
        "label": "Saw offer",
        "value": null,
        "status": "UNKNOWN",
        "note": "Zoom stay-rate not exported \u2014 stage omitted from chart"
      },
      {
        "label": "Bought (Stripe checkout window)",
        "value": 56,
        "status": "LIVE",
        "pct_of_prior_attended": 13.7,
        "pct_of_registered": 6.8,
        "caveat": "All new get-brain subs Fri 17:00\u2013Sat 09:00 SAST; not UTM-isolated to webinar"
      }
    ]
  }
}